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We should base our headings and content on what your potential customers are searching for. Using the right keywords in your title will help you target your message and draw in the right audience.
Making the right choice for your heading and making it stand out can greatly enhance your searchability because headings typically carry more weight in search engines than other content does. In addition, headings make it simple for visitors to scan through the content and find the parts that are most relevant to them.
Tilde is a fantastic example of well-designed headings with consistent content. As you can see, the headings in this paragraph accurately describe the content that follows while standing out in size and colour.